Not So Basic!

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Our Current Favs

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More to Explore

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WELCOME TO WEEKENDS BY WILLOW

After 18 years and several brick-and-mortar locations along 30A, we are delighted to offer thoughtfully selected items to our loyal customers nationwide through an online store.

Our Staff Picks

  • Willow + Mercer

    Our Inlet Beach location featuring clothing, unique home decor and art, exquisite jewelry, and clean beauty products in our Sunday Skin Shoppe.

  • MERIT by Willow

    Our atelier in Alys Bech brimming with fine jewelry, beautiful clothing, and accessories to shine from within and show your Merit.

  • Willow

    Founded in 2007, Willow in Rosemary Beach is our first home. Influenced by the charming town and easy beach lifestyle, Willow has dresses, handbags and shoes for every occasion.